Intel Discovered was a branded "advergame" experience for XBOX Kinect that put the user into first-person perspective of an aspiring star. Train with Chris Evans on the secrets of being an action hero. Get styled and learn how to work the runway with Chanel Iman. Rock the party with RedFoo of LMFAO. The experience continued online painting the stories of how some the biggest entertainment stars today (NAS, Johnny Knoxville, etc) got "Discovered".
Concept Development | Art Direction | GUI Design | Visual Design | Production
PRESS: Creativity | AdAge